
Strong and convincing brands
Even at the very beginning of the company’s life, Krüger opted for completely new technologies for manufacturing instant products. As a result, he staked out the area of business that is now associated with the brandname throughout Europe.
Today, there are five main areas of business that represent
the strategic alignment of the Krüger Group:
Instant and dietary products for the food trade, pharmaceutical
products for self-medication, chocolate products,
and semi-finished products for the processing industry.
Krüger operates all its sites in strict accordance with the
original entrepreneurial idea of manufacturing consistently
high-quality, consumer-oriented products for the
food, drink and tobacco industries and selling them at
fair prices. The reward is technology leadership in instantising
processes and in the production of effervescent
tablets.
The Krüger Group is also a leading player in development
and production for the private label segment. Business
partners benefit from the company’s broad range
of experience, its devotion to quality, its close links with
other partners, and the ongoing transfer of know-how.
The product range of the Krüger Group
Krüger manufactures a wide assortment of branded beverages,
foodstuffs and pharmaceutical products in instant
form, as well as ready-to-drink products and coffee
flavours and aromas.
The range of instant products covers a broad selection
of soluble coffee specialities plus a number of teas and
fruit juices.
Another important area of activity is that of cocoa-based
drink powders. The brand range is supplemented by topof-the-range private label products (chocolate, filled
chocolates and preproducts from cocoa powder or chocolate
for further processing by the customer).
The company also manufactures OTC products and prescription
pharmaceuticals by specially defined production
methods. The range covers capsules and effervescent
tablets, tablets for swallowing and chewing, and
sports foods.
On top of this, the Krüger Group‘s portfolio includes a
wide variety of sweeteners with consumer-oriented ingredients – for example, sweetener tablets, liquid sweeteners,
fructose and diabetic sweeteners.
You can find an overview of the complete Krüger product range here