
The Krüger story did indeed begin with a highly promising
idea. And success came from combining innovative,
high-quality products with an antenna for sounding out
new markets and opportunities. The history of Krüger
GmbH & Co. KG reads like the film script of an entrepreneur’s
dream: Starting out in 1971 as a courageous
project in the back-room of Krüger‘s parents’ wholesale
firm, the business has since grown, 35 years later, to become
a leading international company. It is a key market
player in its industry – and currently has annual sales of
some 1.6 billion euros.
The cornerstones of this market success are the company’s
expertise and experience in the production of popular,
quick-turnover products that set standards in price and
quality. The success story is also closely linked to the innovative
spirit of Willibert Krüger and his partners, nowadays
supported by over 4,000 employees for whom the
boss is always personally approachable.
What has also remained is the extreme passion for quality – quality that extends from using the purest raw materials
and pioneering production methods, to initiating optimum
logistics systems. The company‘s aim has always
been to win the trust and confidence of its customers
through quality and performance. Not only in Bergisch
Gladbach, but also in its business relations in over 90
countries of the world.
Company milestones
Production of instant products begins in Bergisch Gladbach
10 millionth pack is produced
Subsidiary is set up in Austria to tap the markets of the eastern Bloc countries
Total sales reach the DM 100 million mark
Acquisition of a company specialized in the manufacture and marketing of OTC products via pharmacies
Acquisition of a leading competitor in the field of cocoa-based beverages and spreads
Subsidiary company set up in the United States
Acquisition and expansion of a special milk-processing plant for powder products
Subsidiary company is set up in Poland for instant products
Acquisition of a major instant milk processor
DM 1 billion sales barrier is reached
Establishment of a pharmaceutical company in Poland
Integration of Ludwig Schokolade GmbH & Co. KG with the entire brand business for chocolate and chewy sweets
Subsidiary company is set up in Russia for instant products
On course of Expansion: The Krüger Group