The Krüger story did indeed begin with a highly promising idea. And success came from combining innovative, high-quality products with an antenna for sounding out new markets and opportunities. The history of Krüger GmbH & Co. KG reads like the film script of an entrepreneur’s dream: Starting out in 1971 as a courageous project in the back-room of Krüger‘s parents’ wholesale firm, the business has since grown, 35 years later, to become a leading international company. It is a key market player in its industry – and currently has annual sales of some 1.6 billion euros.

The cornerstones of this market success are the company’s expertise and experience in the production of popular, quick-turnover products that set standards in price and quality. The success story is also closely linked to the innovative spirit of Willibert Krüger and his partners, nowadays supported by over 4,000 employees for whom the boss is always personally approachable.

What has also remained is the extreme passion for quality – quality that extends from using the purest raw materials and pioneering production methods, to initiating optimum logistics systems. The company‘s aim has always been to win the trust and confidence of its customers through quality and performance. Not only in Bergisch Gladbach, but also in its business relations in over 90 countries of the world.
Company milestones
1971
Production of instant products begins in Bergisch Gladbach
1976
10 millionth pack is produced
1978
Subsidiary is set up in Austria to tap the markets of the eastern Bloc countries
1984
Total sales reach the DM 100 million mark
1987
Acquisition of a company specialized in the manufacture and marketing of OTC products via pharmacies

Acquisition of a leading competitor in the field of cocoa-based beverages and spreads
1988
Subsidiary company set up in the United States
1991
Acquisition and expansion of a special milk-processing plant for powder products
1994
Subsidiary company is set up in Poland for instant products
1995
Acquisition of a major instant milk processor

DM 1 billion sales barrier is reached
1996
Establishment of a pharmaceutical company in Poland
1998
Integration of Ludwig Schokolade GmbH & Co. KG with the entire brand business for chocolate and chewy sweets
2004
Subsidiary company is set up in Russia for instant products
2007
On course of Expansion: The Krüger Group
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