Krüger‘s business strategy is focused on three main targets: to tap growth markets, expand certain segments of these markets and secure key positions in them. It does this mainly through the acquisition of – or participation in – production companies in Germany and abroad, and then building them up and expanding them.

The company‘s key competitive advantage is derived not only from the successful merging of technical expertise, production performance and site-related cost benefits, but also from its deep-seated business relations in the producer countries, the proximity to its customers and clients, and the close cooperation with leading local enterprises.

Over 4,000 people in 12 countries, 17 production facilities and 8 sales companies work for the Krüger Group. Every year, through in-house production and outsourcing, they produce some 400,000 tonnes of a wide range of quality products – each a prime example of our idea of quality, value for money and market proximity.
Moving into new sales markets
Foreign business offers excellent growth potential: the company’s export quota is now around 41 percent. From the logistics centre in Bergisch Gladbach and other production sites, Krüger‘s products are nowadays distributed to more than 90 countries.

The continuous growth of the Krüger Group is due primarily to the expansion of its European business. The EU countries of Benelux, France, UK, Italy and Spain alone account for 59 percent of total exports.
60 % of all exports go to the following countries
percentage %
Benelux
37,3
France
28,3
Great Britain
20,9
Italy
9,4
Spain
4,1
Instant products
Chocolate goods
Spray products
Spreads
Pharmaceuticals
Sales companies
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