KRÜGER chai latte at the YOU 2013 youth trade fair in Berlin!

Getting closer to the customers with CHAI: This year KRÜGER, the experts in instant goods and foodstuffs, will once again be a brand to experience at the YOU 2013 in Berlin.

Cologne, 7 May 2013 – Fully in tune with the YOU slogan ‘Experience. Touch. Try out.’, this year visitors can stop by the KRÜGER lounge, with its atmosphere perfectly orientated towards its target group, at stand 212 hall 22a on the Berlin trade fair premises from 31 May to 2 June. A whole range of exciting activities await young people at the KRÜGER stand, providing them with the opportunity to better get to know the KRÜGER brand.

On the occasion of the 6th year anniversary of the brand chai latte, KRÜGER will introduce the new Exotic India anniversary edition. Exotic India offers a sensually exotic mix of coconut and almond with the well-known magical note of KRÜGER chai latte. Tastings and also product samples for at home or on the go will be offered in the KRÜGER chai latte lounge. The t-wall provides additional interaction. Here the visitors can test their reaction speed and measure themselves against others in a game. High-quality daily prizes await the participants here too.

As part of the KRÜGER chai latte testimonial voting for the campaign in progress „So bunt wie das Leben selbst!“ (As colourful as life itself!), the winner of the model contest will exclusively be crowned on the big stage at the YOU 2013. KRÜGER chai latte fans could choose three finalists from six candidates on facebook. The winner will provide the new testimonial for the KRÜGER chai latte brand and, amongst other things, will also be seen on the KRÜGER chai latte TV advertisement. The three finalists will be live on location to campaign for the final decisive votes from the fans. In line with the digital state-of-the-art, visitors can participate in voting via tablets for the new face of chai latte and win great prizes.

Together with the highly popular and target-group-orientated online portal mä, this year the search will be on for an exclusive KRÜGER chai latte reporter for the YOU. Users can lodge their applications on the KRÜGER chai latte facebook page and have the chance to win a Panasonic Lumix digital camera. The winner will have the opportunity to take exciting pictures at the KRÜGER chai latte stand as well as throughout the entire trade fair. And on top of all this, there is also the chance to win a two-night stay in a four-star hotel in central Berlin and, of course, free entry to the trade fair for the entire duration of the fair.

With 140,000 visitors, the annual YOU trade fair in Berlin is considered to be the largest European youth trade fair. Its focal topics are music, lifestyle, sport and, in particular, education, career and the future. The trade fair will be visited and supported by many famous personalities once again in 2013 , such as Daniele Negroni, the finalist of the ninth season of   „Deutschland sucht den Superstar“, , and the „Flying Steps“, the world champions in Breakdance.

Company information

Founded in the year 1971, KRÜGER GmbH & Co. KG with headquarters in Bergisch Gladbach (NRW) is the European market leader for instant products such as instant coffee, cocoa or tea specialities and is one of the three largest manufacturers of industrial sweeteners in the world. Semi-finished products, consumer products and contract manufacturing make up the core fields of activity. KRÜGER employees around 4,700 people and had a turnover in 2012 of approximately 1.8 billion euros. The products are exported to approximately 100 countries.

Press contact

Sarah Schranz | PR Management
Fon +49 2202 105-853, Fax -760 853